Deal Sheet: 2026 F-150 Lariat

Pollard Friendly Ford Company · Lubbock, TX · VIN: 1FTFW5L57TKE41887

Negotiation Guide

Opening Offer

$62,671

Fair Price

$64,171

Walk Away Above

$66,401

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,767

Est. Invoice$63,826

Holdback (est.)$2,059

MSRP (Sticker)$68,630

Asking Price$64,630

Markup-$4,000

Est. Dealer Margin on This Car$2,863

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory170 vehicles

Avg Markup (All Models)-$1,965

Avg Markup (F-150)-$3,660

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,744

Price History

Jul 11, 2026$65,130 → $64,130(-$1,000)

Aug 6, 2026$64,130 → $64,630(+$500)

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