Deal Sheet: 2026 F-150 Lariat

Bar-W Ford Tulia, LTD · Tulia, TX · VIN: 1FTFW5L57TKE38259

Negotiation Guide

Opening Offer

$63,256

Fair Price

$64,756

Walk Away Above

$66,986

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,294

Est. Invoice$64,370

Holdback (est.)$2,076

MSRP (Sticker)$69,215

Asking Price$65,215

Markup-$4,000

Est. Dealer Margin on This Car$2,922

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,462

Price History

Jul 9, 2026$67,715 → $64,715(-$3,000)

Aug 6, 2026$64,715 → $65,215(+$500)

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