Deal Sheet: 2026 F-150 Lariat

Billingsley Ford of Lawton · Lawton, OK · VIN: 1FTFW5L57TKE35247

Negotiation Guide

Opening Offer

$65,666

Fair Price

$67,166

Walk Away Above

$69,396

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,463

Est. Invoice$66,611

Holdback (est.)$2,149

MSRP (Sticker)$71,625

Asking Price$67,625

Markup-$4,000

Est. Dealer Margin on This Car$3,163

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,284

Avg Markup (F-150)-$3,696

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,014

Price History

Jul 9, 2026$70,125 → $67,125(-$3,000)

Aug 6, 2026$67,125 → $67,625(+$500)

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