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Deal Sheet: 2026 F-150 Lariat
Stuteville Ford of Atoka, LLC · Atoka, OK · VIN: 1FTFW5L57TKD66155
Negotiation Guide
Opening Offer
$62,029
Fair Price
$63,529
Walk Away Above
$65,972
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,574
Est. Invoice$63,626
Holdback (est.)$2,052
MSRP (Sticker)$68,415
Asking Price$64,415
Markup-$4,000
Est. Dealer Margin on This Car$2,842
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory626 vehicles
Avg Markup (All Models)-$180
Avg Markup (F-150)-$3,647
% Below MSRP11%
Avg Days to Sell31 days
Avg Sold Markup-$62
Price History
Jul 9, 2026$66,915 → $63,915(-$3,000)
Aug 6, 2026$63,915 → $64,415(+$500)
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