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Deal Sheet: 2026 F-150 Lariat
Hub City Ford, Inc. · Lafayette, LA · VIN: 1FTFW5L57TKD65975
Negotiation Guide
Opening Offer
$61,711
Fair Price
$63,211
Walk Away Above
$65,653
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,286
Est. Invoice$63,328
Holdback (est.)$2,043
MSRP (Sticker)$68,095
Asking Price$64,095
Markup-$4,000
Est. Dealer Margin on This Car$2,810
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$1,946
Avg Markup (F-150)-$3,409
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,437
Price History
Jul 9, 2026$66,595 → $63,595(-$3,000)
Aug 6, 2026$63,595 → $64,095(+$500)
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