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Deal Sheet: 2026 F-150 Lariat
Five Star Ford of Dallas · Dallas, TX · VIN: 1FTFW5L57TKD27727
Negotiation Guide
Opening Offer
$67,072
Fair Price
$68,572
Walk Away Above
$71,031
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,141
Est. Invoice$68,346
Holdback (est.)$2,205
MSRP (Sticker)$73,490
Asking Price$69,490
Markup-$4,000
Est. Dealer Margin on This Car$3,349
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory283 vehicles
Avg Markup (All Models)-$1,975
Avg Markup (F-150)-$3,253
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,778
Price History
Jul 9, 2026$71,990 → $68,990(-$3,000)
Aug 6, 2026$68,990 → $69,490(+$500)
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