Negotiation Guide
Opening Offer
$67,231
Fair Price
$68,731
Walk Away Above
$70,961
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$65,871
Est. Invoice$68,067
Holdback (est.)$2,196
MSRP (Sticker)$73,190
Asking Price$69,190
Markup-$4,000
Est. Dealer Margin on This Car$3,319
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory412 vehicles
Avg Markup (All Models)-$2,144
Avg Markup (F-150)-$3,427
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,558
Price History
Aug 6, 2026$68,690 → $69,190(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,6004d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,8254d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,5704d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d