Deal Sheet: 2026 F-150 Lariat

Ford of Columbia · Columbia, TN · VIN: 1FTFW5L57TFB55725

Negotiation Guide

Opening Offer

$68,716

Fair Price

$70,216

Walk Away Above

$72,446

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,208

Est. Invoice$69,448

Holdback (est.)$2,240

MSRP (Sticker)$74,675

Asking Price$70,675

Markup-$4,000

Est. Dealer Margin on This Car$3,468

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,480

Avg Markup (F-150)-$3,463

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,051

Price History

Jul 9, 2026$73,175 → $70,175(-$3,000)

Aug 6, 2026$70,175 → $70,675(+$500)

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