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Deal Sheet: 2026 F-150 Lariat
Heartland Ford · Heber Springs, AR · VIN: 1FTFW5L57TFA72750
Negotiation Guide
Opening Offer
$67,560
Fair Price
$69,060
Walk Away Above
$71,530
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 66 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,600
Est. Invoice$68,820
Holdback (est.)$2,220
MSRP (Sticker)$74,000
Asking Price$70,000
Markup-$4,000
Est. Dealer Margin on This Car$3,400
Percentile37% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)-$2,068
Avg Markup (F-150)-$3,778
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,614
Price History
Jul 9, 2026$72,500 → $69,500(-$3,000)
Aug 6, 2026$69,500 → $70,000(+$500)
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