Deal Sheet: 2026 F-150 Lariat

Northside Ford · San Antonio, TX · VIN: 1FTFW5L56TKE73794

Negotiation Guide

Opening Offer

$64,901

Fair Price

$66,401

Walk Away Above

$68,631

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,774

Est. Invoice$65,900

Holdback (est.)$2,126

MSRP (Sticker)$70,860

Asking Price$66,860

Markup-$4,000

Est. Dealer Margin on This Car$3,086

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory335 vehicles

Avg Markup (All Models)-$2,412

Avg Markup (F-150)-$3,583

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,880

Cheaper F-150 Lariat Inventory

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-$4,000$68,4954d