Negotiation Guide
Opening Offer
$65,606
Fair Price
$67,106
Walk Away Above
$69,336
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,409
Est. Invoice$66,555
Holdback (est.)$2,147
MSRP (Sticker)$71,565
Asking Price$67,565
Markup-$4,000
Est. Dealer Margin on This Car$3,157
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory162 vehicles
Avg Markup (All Models)-$2,102
Avg Markup (F-150)-$3,484
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,819
Price History
Jul 9, 2026$70,065 → $67,065(-$3,000)
Aug 6, 2026$67,065 → $67,565(+$500)
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