Negotiation Guide
Opening Offer
$62,986
Fair Price
$64,486
Walk Away Above
$66,716
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,051
Est. Invoice$64,119
Holdback (est.)$2,068
MSRP (Sticker)$68,945
Asking Price$64,945
Markup-$4,000
Est. Dealer Margin on This Car$2,895
Percentile37% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (F-150)-$3,385
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,757
Price History
Jul 9, 2026$67,445 → $64,445(-$3,000)
Aug 6, 2026$64,445 → $64,945(+$500)
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