Deal Sheet: 2026 F-150 Lariat

Pennyrile Ford · Hopkinsville, KY · VIN: 1FTFW5L56TKE34896

Negotiation Guide

Opening Offer

$62,271

Fair Price

$63,771

Walk Away Above

$66,001

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,407

Est. Invoice$63,454

Holdback (est.)$2,047

MSRP (Sticker)$68,230

Asking Price$64,230

Markup-$4,000

Est. Dealer Margin on This Car$2,823

Percentile37% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$2,154

Avg Markup (F-150)-$3,538

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,970

Price History

Jul 9, 2026$66,730 → $63,730(-$3,000)

Aug 6, 2026$63,730 → $64,230(+$500)

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