Deal Sheet: 2026 F-150 Lariat

Don Hattan Ford, Inc. · Augusta, KS · VIN: 1FTFW5L56TKE28211

Negotiation Guide

Opening Offer

$68,206

Fair Price

$69,706

Walk Away Above

$71,936

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,749

Est. Invoice$68,973

Holdback (est.)$2,225

MSRP (Sticker)$74,165

Asking Price$70,165

Markup-$4,000

Est. Dealer Margin on This Car$3,417

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$2,371

Avg Markup (F-150)-$3,474

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,681

Price History

Jul 9, 2026$72,665 → $71,665(-$1,000)

Jul 11, 2026$71,665 → $69,665(-$2,000)

Aug 9, 2026$69,665 → $70,165(+$500)

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