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Deal Sheet: 2026 F-150 Lariat
Planet Ford Dallas Love Field · Dallas, TX · VIN: 1FTFW5L56TKE21811
Negotiation Guide
Opening Offer
$62,764
Fair Price
$64,264
Walk Away Above
$66,709
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,240
Est. Invoice$64,314
Holdback (est.)$2,075
MSRP (Sticker)$69,155
Asking Price$65,155
Markup-$4,000
Est. Dealer Margin on This Car$2,916
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory328 vehicles
Avg Markup (All Models)-$2,221
Avg Markup (F-150)-$3,238
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,969
Price History
Jul 9, 2026$67,655 → $64,655(-$3,000)
Aug 6, 2026$64,655 → $65,155(+$500)
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