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Deal Sheet: 2026 F-150 Lariat
Platinum Ford North · Pilot Point, TX · VIN: 1FTFW5L56TKD98255
Negotiation Guide
Opening Offer
$63,375
Fair Price
$64,875
Walk Away Above
$67,323
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,793
Est. Invoice$64,886
Holdback (est.)$2,093
MSRP (Sticker)$69,770
Asking Price$65,770
Markup-$4,000
Est. Dealer Margin on This Car$2,977
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (F-150)-$3,512
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,707
Price History
Jul 9, 2026$68,270 → $65,270(-$3,000)
Aug 6, 2026$65,270 → $65,770(+$500)
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