Deal Sheet: 2026 F-150 Lariat

Doggett Ford South Loop · Houston, TX · VIN: 1FTFW5L56TKD85537

Negotiation Guide

Opening Offer

$62,921

Fair Price

$64,421

Walk Away Above

$66,651

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,992

Est. Invoice$64,058

Holdback (est.)$2,066

MSRP (Sticker)$68,880

Asking Price$64,880

Markup-$4,000

Est. Dealer Margin on This Car$2,888

Percentile37% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$2,113

Avg Markup (F-150)-$3,364

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,847

Price History

Jul 9, 2026$67,380 → $64,380(-$3,000)

Aug 6, 2026$64,380 → $64,880(+$500)

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