Negotiation Guide
Opening Offer
$63,812
Fair Price
$65,312
Walk Away Above
$67,761
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,189
Est. Invoice$65,295
Holdback (est.)$2,106
MSRP (Sticker)$70,210
Asking Price$66,210
Markup-$4,000
Est. Dealer Margin on This Car$3,021
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$2,746
Avg Markup (F-150)-$3,846
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$2,114
Price History
Jul 9, 2026$68,710 → $65,710(-$3,000)
Aug 6, 2026$65,710 → $66,210(+$500)
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