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Deal Sheet: 2026 F-150 Lariat
Cannon Ford of Pascagoula · Pascagoula, MS · VIN: 1FTFW5L56TFB51553
Negotiation Guide
Opening Offer
$67,991
Fair Price
$69,491
Walk Away Above
$71,721
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,555
Est. Invoice$68,774
Holdback (est.)$2,219
MSRP (Sticker)$73,950
Asking Price$69,950
Markup-$4,000
Est. Dealer Margin on This Car$3,395
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$457
Avg Markup (F-150)-$3,273
% Below MSRP62%
Avg Days to Sell40 days
Avg Sold Markup-$570
Price History
Jul 9, 2026$72,450 → $69,450(-$3,000)
Aug 6, 2026$69,450 → $69,950(+$500)
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