Negotiation Guide
Opening Offer
$68,371
Fair Price
$69,871
Walk Away Above
$72,101
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,897
Est. Invoice$69,127
Holdback (est.)$2,230
MSRP (Sticker)$74,330
Asking Price$70,330
Markup-$4,000
Est. Dealer Margin on This Car$3,433
Percentile37% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory142 vehicles
Avg Markup (All Models)-$2,053
Avg Markup (F-150)-$3,867
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,604
Price History
Jul 9, 2026$72,830 → $69,830(-$3,000)
Aug 6, 2026$69,830 → $70,330(+$500)
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