Deal Sheet: 2026 F-150 Lariat

AML Ford of Prince George · Prince George, VA · VIN: 1FTFW5L56TFB39175

Negotiation Guide

Opening Offer

$66,606

Fair Price

$68,106

Walk Away Above

$70,336

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,309

Est. Invoice$67,485

Holdback (est.)$2,177

MSRP (Sticker)$72,565

Asking Price$69,565

Markup-$3,000

Est. Dealer Margin on This Car$4,257

Percentile96% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (F-150)-$2,800

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Jul 9, 2026$71,565 → $68,565(-$3,000)

Aug 6, 2026$68,565 → $69,565(+$1,000)

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