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Deal Sheet: 2026 F-150 Lariat
Tommie Vaughn Motors, Inc. · Houston, TX · VIN: 1FTFW5L56TFA31025
Negotiation Guide
Opening Offer
$67,459
Fair Price
$68,959
Walk Away Above
$71,420
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,492
Est. Invoice$68,708
Holdback (est.)$2,216
MSRP (Sticker)$73,880
Asking Price$69,880
Markup-$4,000
Est. Dealer Margin on This Car$3,388
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory331 vehicles
Avg Markup (All Models)-$2,038
Avg Markup (F-150)-$3,281
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,686
Price History
Jul 9, 2026$72,380 → $69,380(-$3,000)
Aug 6, 2026$69,380 → $69,880(+$500)
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