Deal Sheet: 2026 F-150 Lariat

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW5L55TKE69784

Negotiation Guide

Opening Offer

$61,796

Fair Price

$63,296

Walk Away Above

$65,526

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$60,980

Est. Invoice$63,012

Holdback (est.)$2,033

MSRP (Sticker)$67,755

Asking Price$63,755

Markup-$4,000

Est. Dealer Margin on This Car$2,776

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,745

Price History

Aug 6, 2026$63,255 → $63,755(+$500)

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