Negotiation Guide
Opening Offer
$64,801
Fair Price
$66,301
Walk Away Above
$68,531
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$63,684
Est. Invoice$65,807
Holdback (est.)$2,123
MSRP (Sticker)$70,760
Asking Price$66,760
Markup-$4,000
Est. Dealer Margin on This Car$3,076
Percentile37% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$2,225
Avg Markup (F-150)-$3,556
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,953
Price History
Aug 6, 2026$66,260 → $66,760(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
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-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d