Negotiation Guide
Opening Offer
$63,586
Fair Price
$65,086
Walk Away Above
$67,316
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,591
Est. Invoice$64,677
Holdback (est.)$2,086
MSRP (Sticker)$69,545
Asking Price$65,545
Markup-$4,000
Est. Dealer Margin on This Car$2,955
Percentile37% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,789
Avg Markup (F-150)-$3,474
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,979
Price History
Jul 9, 2026$68,045 → $65,045(-$3,000)
Aug 6, 2026$65,045 → $65,545(+$500)
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