← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
Randall Reed's Planet Ford · Humble, TX · VIN: 1FTFW5L55TKE00710
Negotiation Guide
Opening Offer
$62,883
Fair Price
$64,383
Walk Away Above
$66,829
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,348
Est. Invoice$64,426
Holdback (est.)$2,078
MSRP (Sticker)$69,275
Asking Price$65,275
Markup-$4,000
Est. Dealer Margin on This Car$2,928
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory545 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (F-150)-$3,296
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,202
Price History
Jul 11, 2026$67,775 → $64,775(-$3,000)
Aug 6, 2026$64,775 → $65,275(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,6004d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,8254d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,5704d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d