Negotiation Guide
Opening Offer
$72,186
Fair Price
$73,686
Walk Away Above
$75,916
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$70,331
Est. Invoice$72,675
Holdback (est.)$2,344
MSRP (Sticker)$78,145
Asking Price$74,145
Markup-$4,000
Est. Dealer Margin on This Car$3,815
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)-$2,171
Avg Markup (F-150)-$3,778
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,071
Price History
Aug 6, 2026$73,645 → $74,145(+$500)
Cheaper F-150 Lariat Inventory
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