Negotiation Guide
Opening Offer
$66,911
Fair Price
$68,411
Walk Away Above
$70,641
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$65,583
Est. Invoice$67,769
Holdback (est.)$2,186
MSRP (Sticker)$72,870
Asking Price$68,870
Markup-$4,000
Est. Dealer Margin on This Car$3,287
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,844
Price History
Aug 6, 2026$68,370 → $68,870(+$500)
Cheaper F-150 Lariat Inventory
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