Deal Sheet: 2026 F-150 Lariat

Marler Ford Company, LLC. · Dry Prong, LA · VIN: 1FTFW5L55TFB35568

Negotiation Guide

Opening Offer

$69,453

Fair Price

$70,953

Walk Away Above

$73,382

• Recent buyers paid ~$4,459 below MSRP
• Sitting 61 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$68,229

Est. Invoice$70,503

Holdback (est.)$2,274

MSRP (Sticker)$75,810

Asking Price$71,810

Markup-$4,000

Est. Dealer Margin on This Car$3,581

Percentile37% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$2,162

Avg Markup (F-150)-$3,692

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,583

Price History

Aug 6, 2026$71,310 → $71,810(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6005d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8255d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5705d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7955d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2805d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2055d

Planet FordSpring, TX

-$4,000$69,0855d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8205d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4405d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4955d