Deal Sheet: 2026 F-150 Lariat

McRee Ford, Inc. · Dickinson, TX · VIN: 1FTFW5L55TFB22691

Negotiation Guide

Opening Offer

$69,026

Fair Price

$70,526

Walk Away Above

$72,756

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,487

Est. Invoice$69,736

Holdback (est.)$2,250

MSRP (Sticker)$74,985

Asking Price$70,985

Markup-$4,000

Est. Dealer Margin on This Car$3,499

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (F-150)-$3,526

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,208

Cheaper F-150 Lariat Inventory

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-$4,000$68,4954d