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Deal Sheet: 2026 F-150 Lariat
Group 1 Ford of Southwest Houston · Houston, TX · VIN: 1FTFW5L55TFA36085
Negotiation Guide
Opening Offer
$66,123
Fair Price
$67,623
Walk Away Above
$70,079
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,282
Est. Invoice$67,458
Holdback (est.)$2,176
MSRP (Sticker)$72,535
Asking Price$68,535
Markup-$4,000
Est. Dealer Margin on This Car$3,254
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$1,826
Avg Markup (F-150)-$3,793
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,086
Price History
Jul 9, 2026$71,035 → $68,035(-$3,000)
Aug 6, 2026$68,035 → $68,535(+$500)
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