Deal Sheet: 2026 F-150 Lariat

Red McCombs Ford · San Antonio, TX · VIN: 1FTFW5L54TKE72515

Negotiation Guide

Opening Offer

$62,811

Fair Price

$64,311

Walk Away Above

$66,541

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,893

Est. Invoice$63,956

Holdback (est.)$2,063

MSRP (Sticker)$68,770

Asking Price$64,770

Markup-$4,000

Est. Dealer Margin on This Car$2,877

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory576 vehicles

Avg Markup (All Models)-$2,203

Avg Markup (F-150)-$3,529

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,774

Price History

Jul 9, 2026$67,270 → $64,270(-$3,000)

Aug 6, 2026$64,270 → $64,770(+$500)

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