Deal Sheet: 2026 F-150 Lariat

AML Ford of Prince George · Prince George, VA · VIN: 1FTFW5L54TKE71526

Negotiation Guide

Opening Offer

$61,446

Fair Price

$62,946

Walk Away Above

$65,176

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$60,665

Est. Invoice$62,687

Holdback (est.)$2,022

MSRP (Sticker)$67,405

Asking Price$64,405

Markup-$3,000

Est. Dealer Margin on This Car$3,741

Percentile96% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (F-150)-$2,800

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Aug 6, 2026$63,405 → $64,405(+$1,000)

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