Deal Sheet: 2026 F-150 Lariat

Marshall Ford Co, Inc. · Philadelphia, MS · VIN: 1FTFW5L54TKE58307

Negotiation Guide

Opening Offer

$62,586

Fair Price

$64,086

Walk Away Above

$66,316

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,691

Est. Invoice$63,747

Holdback (est.)$2,056

MSRP (Sticker)$68,545

Asking Price$64,545

Markup-$4,000

Est. Dealer Margin on This Car$2,855

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,429

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,292

Price History

Jul 9, 2026$67,045 → $64,045(-$3,000)

Aug 6, 2026$64,045 → $64,545(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d