Deal Sheet: 2026 F-150 Lariat

Jim Trenary Ford, Inc. · Moscow Mills, MO · VIN: 1FTFW5L54TKE43208

Negotiation Guide

Opening Offer

$62,401

Fair Price

$63,901

Walk Away Above

$66,131

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,524

Est. Invoice$63,575

Holdback (est.)$2,051

MSRP (Sticker)$68,360

Asking Price$64,360

Markup-$4,000

Est. Dealer Margin on This Car$2,836

Percentile37% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$2,205

Avg Markup (F-150)-$3,846

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,049

Price History

Jul 9, 2026$66,860 → $63,860(-$3,000)

Aug 6, 2026$63,860 → $64,360(+$500)

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