Deal Sheet: 2026 F-150 Lariat

Town East Ford · Mesquite, TX · VIN: 1FTFW5L54TKE35349

Negotiation Guide

Opening Offer

$62,486

Fair Price

$63,986

Walk Away Above

$66,216

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,601

Est. Invoice$63,654

Holdback (est.)$2,053

MSRP (Sticker)$68,445

Asking Price$64,445

Markup-$4,000

Est. Dealer Margin on This Car$2,845

Percentile37% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory525 vehicles

Avg Markup (All Models)-$2,130

Avg Markup (F-150)-$3,627

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,966

Price History

Jul 9, 2026$66,945 → $63,945(-$3,000)

Aug 6, 2026$63,945 → $64,445(+$500)

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