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Deal Sheet: 2026 F-150 Lariat
Bill Knight Ford of Stillwater · Stillwater, OK · VIN: 1FTFW5L54TKE28546
Negotiation Guide
Opening Offer
$65,785
Fair Price
$67,285
Walk Away Above
$69,740
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,976
Est. Invoice$67,141
Holdback (est.)$2,166
MSRP (Sticker)$72,195
Asking Price$68,195
Markup-$4,000
Est. Dealer Margin on This Car$3,220
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)-$1,653
Avg Markup (F-150)-$2,923
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,550
Price History
Jul 9, 2026$70,695 → $67,695(-$3,000)
Aug 6, 2026$67,695 → $68,195(+$500)
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