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Deal Sheet: 2026 F-150 Lariat
Mac Haik Ford of Pasadena · Pasadena, TX · VIN: 1FTFW5L54TKD84273
Negotiation Guide
Opening Offer
$63,584
Fair Price
$65,084
Walk Away Above
$67,532
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,982
Est. Invoice$65,081
Holdback (est.)$2,099
MSRP (Sticker)$69,980
Asking Price$65,980
Markup-$4,000
Est. Dealer Margin on This Car$2,998
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory282 vehicles
Avg Markup (All Models)-$2,222
Avg Markup (F-150)-$3,865
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,233
Price History
Jul 9, 2026$68,480 → $65,480(-$3,000)
Aug 6, 2026$65,480 → $65,980(+$500)
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