Deal Sheet: 2026 F-150 Lariat

Golden Circle Ford, Parsons · Parsons, TN · VIN: 1FTFW5L54TFB82638

Negotiation Guide

Opening Offer

$68,981

Fair Price

$70,481

Walk Away Above

$72,711

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,446

Est. Invoice$69,694

Holdback (est.)$2,248

MSRP (Sticker)$74,940

Asking Price$70,940

Markup-$4,000

Est. Dealer Margin on This Car$3,494

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$1,948

Avg Markup (F-150)-$2,750

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,927

Price History

Aug 6, 2026$70,440 → $70,940(+$500)

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