Deal Sheet: 2026 F-150 Lariat

Ford of West Memphis · West Memphis, AR · VIN: 1FTFW5L54TFB72966

Negotiation Guide

Opening Offer

$67,776

Fair Price

$69,276

Walk Away Above

$71,506

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,362

Est. Invoice$68,574

Holdback (est.)$2,212

MSRP (Sticker)$73,735

Asking Price$69,735

Markup-$4,000

Est. Dealer Margin on This Car$3,374

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$1,760

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,337

Price History

Aug 6, 2026$69,235 → $69,735(+$500)

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