Deal Sheet: 2026 F-150 Lariat

Doggett Ford North Houston · Houston, TX · VIN: 1FTFW5L54TFB56959

Negotiation Guide

Opening Offer

$66,796

Fair Price

$68,296

Walk Away Above

$70,526

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,480

Est. Invoice$67,662

Holdback (est.)$2,183

MSRP (Sticker)$72,755

Asking Price$68,755

Markup-$4,000

Est. Dealer Margin on This Car$3,276

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$2,009

Avg Markup (F-150)-$3,529

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,913

Price History

Jul 11, 2026$71,255 → $68,255(-$3,000)

Aug 6, 2026$68,255 → $68,755(+$500)

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