Deal Sheet: 2026 F-150 Lariat

Crain Ford Jacksonville · Jacksonville, AR · VIN: 1FTFW5L54TFB47226

Negotiation Guide

Opening Offer

$65,686

Fair Price

$67,186

Walk Away Above

$69,416

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,481

Est. Invoice$66,630

Holdback (est.)$2,149

MSRP (Sticker)$71,645

Asking Price$67,645

Markup-$4,000

Est. Dealer Margin on This Car$3,165

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory536 vehicles

Avg Markup (All Models)-$394

Avg Markup (F-150)-$3,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup+$4

Price History

Jul 9, 2026$70,145 → $67,145(-$3,000)

Aug 6, 2026$67,145 → $67,645(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d