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Deal Sheet: 2026 F-150 Lariat
Fort Dodge Ford Lincoln · Fort Dodge, IA · VIN: 1FTFW5L54TFB10600
Negotiation Guide
Opening Offer
$67,912
Fair Price
$69,412
Walk Away Above
$71,873
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,902
Est. Invoice$69,132
Holdback (est.)$2,230
MSRP (Sticker)$74,335
Asking Price$70,335
Markup-$4,000
Est. Dealer Margin on This Car$3,434
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,265
Avg Markup (F-150)-$4,000
% Below MSRP94%
Avg Days to Sell31 days
Avg Sold Markup-$1,500
Price History
Jul 9, 2026$72,835 → $69,835(-$3,000)
Aug 6, 2026$69,835 → $70,335(+$500)
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