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Deal Sheet: 2026 F-150 Lariat
Homer Skelton Ford of Millington, LLC · Millington, TN · VIN: 1FTFW5L54TFA71183
Negotiation Guide
Opening Offer
$66,555
Fair Price
$68,055
Walk Away Above
$70,513
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,673
Est. Invoice$67,862
Holdback (est.)$2,189
MSRP (Sticker)$72,970
Asking Price$68,970
Markup-$4,000
Est. Dealer Margin on This Car$3,297
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,643
Avg Markup (F-150)-$3,533
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,496
Price History
Jul 9, 2026$71,470 → $68,470(-$3,000)
Aug 6, 2026$68,470 → $68,970(+$500)
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