Deal Sheet: 2026 F-150 Lariat

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW5L53TKE67709

Negotiation Guide

Opening Offer

$63,511

Fair Price

$65,011

Walk Away Above

$67,241

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,523

Est. Invoice$64,607

Holdback (est.)$2,084

MSRP (Sticker)$69,470

Asking Price$65,470

Markup-$4,000

Est. Dealer Margin on This Car$2,947

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,745

Price History

Aug 6, 2026$64,970 → $65,470(+$500)

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