Deal Sheet: 2026 F-150 Lariat

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW5L53TKE54538

Negotiation Guide

Opening Offer

$61,541

Fair Price

$63,041

Walk Away Above

$65,271

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,750

Est. Invoice$62,775

Holdback (est.)$2,025

MSRP (Sticker)$67,500

Asking Price$63,500

Markup-$4,000

Est. Dealer Margin on This Car$2,750

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,110

Avg Markup (F-150)-$3,375

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,745

Price History

Jul 9, 2026$66,000 → $63,000(-$3,000)

Aug 9, 2026$63,000 → $63,500(+$500)

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