Negotiation Guide
Opening Offer
$62,684
Fair Price
$64,184
Walk Away Above
$66,630
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,168
Est. Invoice$64,240
Holdback (est.)$2,072
MSRP (Sticker)$69,075
Asking Price$65,075
Markup-$4,000
Est. Dealer Margin on This Car$2,908
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$2,133
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,000
Price History
Jul 9, 2026$67,575 → $64,575(-$3,000)
Aug 6, 2026$64,575 → $65,075(+$500)
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