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Deal Sheet: 2026 F-150 Lariat
Joe Cooper Ford of Yukon · Yukon, OK · VIN: 1FTFW5L53TKD27899
Negotiation Guide
Opening Offer
$62,431
Fair Price
$63,931
Walk Away Above
$66,376
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,938
Est. Invoice$64,003
Holdback (est.)$2,065
MSRP (Sticker)$68,820
Asking Price$64,820
Markup-$4,000
Est. Dealer Margin on This Car$2,882
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory373 vehicles
Avg Markup (All Models)-$1,779
Avg Markup (F-150)-$3,731
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,541
Price History
Jul 9, 2026$67,320 → $64,320(-$3,000)
Aug 6, 2026$64,320 → $64,820(+$500)
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