Deal Sheet: 2026 F-150 Lariat

Sam Pack's Five Star Ford · Carrollton, TX · VIN: 1FTFW5L53TFB84851

Negotiation Guide

Opening Offer

$67,856

Fair Price

$69,356

Walk Away Above

$71,586

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,434

Est. Invoice$68,648

Holdback (est.)$2,214

MSRP (Sticker)$73,815

Asking Price$69,815

Markup-$4,000

Est. Dealer Margin on This Car$3,382

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$1,863

Avg Markup (F-150)-$3,468

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,919

Price History

Aug 6, 2026$69,315 → $69,815(+$500)

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