Deal Sheet: 2026 F-150 Lariat

Watermark Ford of Marion · Marion, IL · VIN: 1FTFW5L53TFA80926

Negotiation Guide

Opening Offer

$66,341

Fair Price

$67,841

Walk Away Above

$70,071

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,070

Est. Invoice$67,239

Holdback (est.)$2,169

MSRP (Sticker)$72,300

Asking Price$68,300

Markup-$4,000

Est. Dealer Margin on This Car$3,230

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$2,375

Avg Markup (F-150)-$3,647

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,250

Price History

Aug 6, 2026$67,800 → $68,300(+$500)

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